What is Packaging Design? (Essential Design Handbook)
Giles Calver
This compact-format sourcebook is highly visual, packed with top international packaging designers contemporary work, with essays on the surrounding issues.
What Is Packaging? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
What Is Packaging? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.
หมวดหมู่:
ปี:
2003
สำนักพิมพ์:
RotoVision
ภาษา:
english
จำนวนหน้า:
255
ISBN 10:
2880466180
ISBN 13:
9782880466183
ไฟล์:
PDF, 68.84 MB
IPFS:
,
english, 2003
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